As for profiting off its intellectual property—the crown jewels of any corporation—AA declines to do so. — From Susan Cheever’s “No Money, No Problems” at The Fix.
What is Cheever doing? What is her interest in cannonizing Bill Wilson and so aggressively rewriting and revising AA’s history? Why is she reframing AA’s motives, tailoring and omitting facts that are common knowledge to anyone who knows anything about AA?
AA already has the stellar reputation. Bill Wilson has already been mythologized. It’s already conventional wisdom that AA is what you do.