Posts tagged AA Australia

Truthiness in Advertising

AA’s Australian advertising agency has swept the annual Siren awards, which are given for the most creative and effective radio advertisements in Australia:

Gatecrasher takes out the Siren for Alcoholics Anonymous

A single ad called Mummy, won the overall, single, and craft categories. It was also one of three ads in the AA campaign which took out the campaign category.

Written by Des Hameister the spots are confronting looks at the effects of alcohol on everyday situations. Hameister said keeping things simple and single-minded was the most important thing to remember when creating an effective radio commercial.
“Alcoholics don’t hurt just themselves and the ad empathises with that fact,” he said. “The insight is that alcoholics don’t only need to be told they’ve got a problem, they simply need to know that there’s a solution.”

Those of you wondering how an ad campaign promoting AA fits in AA’s tradition of “attraction, not promotion,” should just stop right there. Your best thinking got you here. Think, think, think yourself another drink. You just keep your own side of the street clean.


The Wizard In Oz

Todd Carney, a rugby player in Australia has had some drinking problems. His story was profiled last week in the Sydney Morning Herald, which prompted this letter from an AA with all the answers:

The story Carney and all his mates must read

I got sober at age 46 through Alcoholics Anonymous [but] when I came into AA I was alone and without hope after 26 years of non-stop drinking. I was living life like a derelict in my own home and was about to lose my job. I was sick and frustrated over my personal powerlessness over the drug alcohol.

”AA saved my life. I am very interested in Todd Carney and I have been astounded at the way in which Todd has been managed by the people around him who have been trying to help him. Although people have meant well, there has been a lack of understanding of Todd’s real needs in the area of recovering from the disease of alcoholism/addiction. I am concerned when I see Todd relapsing because people trying to help Todd simply don’t understand his problem .

”When I read your article saying Todd was so committed to not drinking he was taking pills that would make him violently ill if he drank, it made me almost vomit! This is not a long-term solution or a program. The disease of alcoholism centres in the mind, Todd’s problem is his head, not his body. The pills are only a short-term interruption, Todd’s mental obsession with regards to alcohol won’t go away unless he gets into a program of recovery. The only one that is proven to work [if you work it] is AA and the 12 steps of recovery.

”I can see in the way Todd has been playing he is clearly distracted. The amount of guilt and shame and self-loathing he is carrying around must be horrendous, and the 12 steps of AA deals with that very effectively.

”Todd, please let us try to help you.”